The AI Operating System for Media Agencies.

Scale your client roster, not your headcount. Automate reporting, optimization, and billing in one platform.

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Operational Scale & Speed
The "Profit Multiplier"

Grow your client roster, not your overhead.

  • Launch 100 localized campaigns in the time it takes to drink a coffee.

    • The Scenario: A franchise client needs ads for 50 different store locations. A junior buyer spends 3 days duplicating ad sets and manually changing geo-radii, risking human error.

    • The Wisely Fix: You upload a single feed, and Wisely generates 50 distinct, error-free campaigns with unique geo-targeting and dynamic creative insertion in minutes.

    • The Business Value: You can pitch and win multi-location enterprise clients without needing to hire an army of junior buyers to execute the work.

  • One login, infinite visibility.

    • The Scenario: An Account Director needs to check the pacing of 15 different clients. They have to log in and out of 15 different Business Managers and Ad Accounts.

    • The Wisely Fix: A single "Master View" dashboard that shows pacing, spend, and KPIs for every client in one row.

    • The Business Value: Management can spot "red flag" accounts (under-pacing or over-spending) Monday morning at 9:05 AM, preventing end-of-month refund conversations.

  • Stop paying your team to copy-paste screenshots.

    • The Scenario: Your team spends every Monday and the first 3 days of the month building reports. That is ~15% of their billable time wasted on non-strategic work.

    • The Wisely Fix: Live, white-labeled dashboards that update 24/7. Clients log in to see results; your team adds commentary, not data.

    • The Business Value: You recover 15% of your workforce's time. They focus on optimization and strategy, which improves results and retains the client.

Performance & AI Optimization
The "Client Retainer"

The technology that turns 'Vendor' into 'Strategic Partner'.

  • The media buyer that never sleeps.

    • The Scenario: On Saturday at 3 AM, a specific creative fatigues and CPA spikes to £50 (target is £20). The budget bleeds out until Monday morning.

    • The Wisely Fix: Wisely detects the CPA deviation and automatically pauses the ad or reduces the bid instantly, regardless of the time.

    • The Business Value: You guarantee better performance guardrails than your competitors, saving client budget and increasing ROAS efficiency by 20-30%.

  • Forecasts that actually hit the target.

    • The Scenario: A client asks, "If we move £10k from Meta to YouTube, what happens?" Usually, this requires a strategist to dig through historical data for 4 hours.

    • The Wisely Fix: Wisely’s AI scans historical cross-channel data to predict outcomes instantly and suggests the optimal budget split.

    • The Business Value: You position your agency as a strategic consultant, not just an execution shop, helping you win incremental budget with data-backed confidence.

  • Know why an ad worked, not just that it worked.

    • The Scenario: You know "Image A" worked better than "Image B," but you don't know why. Was it the color? The model? The text?

    • The Wisely Fix: Wisely scans creative assets and tags elements (e.g., "Smiling Woman," "Blue Background," "Sale Text") to correlate them with performance.

    • The Business Value: You can give the client actionable creative advice ("Lifestyle shots lower CPA by 40%"), bridging the gap between Media and Creative teams.

  • Surgical precision at scale.

    • The Scenario: You need to apply complex exclusion lists (e.g., existing customers + competitors) across 20 active campaigns. Doing this manually is tedious and prone to misses.

    • The Wisely Fix: Create complex audience rulesets once and apply them instantly across all relevant campaigns globally.

    • The Business Value: Higher relevance scores and lower CPMs because you never waste budget targeting users who have already converted.

Profitability & Financial Control
The "Margin Protector"

Stop leaking revenue through spreadsheet errors.

  • Complex commercial models, handled instantly.

    • The Scenario: You have a client with a tiered fee structure: 15% on Social, 10% on Programmatic, 0% on pass-through data costs, and 17% for one specific campaign. Calculating the invoice takes days.

    • The Wisely Fix: Set markup rules at the client/channel level. Wisely calculates Net vs. Gross spend in real-time.

    • The Business Value: Zero billing errors. Faster invoicing improves cash flow, and you eliminate the risk of under-billing for your services.

  • Unified data languages across every platform.

    • The Scenario: Facebook calls it "Impressions," DV360 calls it "Imps," and TikTok calls it "Views." Your team spends hours cleaning Excel sheets to make them match.

    • The Wisely Fix: Wisely automatically normalizes these disparate metrics into a single database structure.

    • The Business Value: Consistent, error-free financial and performance reporting across every channel without manual intervention.

Data Integrity & Attribution
The "Trust Foundation"

The bedrock of client trust.

  • Never lose a conversion to 'Direct/None' again.

    • The Scenario: A buyer launches a Black Friday campaign but forgets the UTM parameters. The client's CRM shows zero leads from Social, making your agency look ineffective because the traffic is misclassified as "Direct."

    • The Wisely Fix: Wisely automatically appends dynamic, rule-based tracking parameters (UTMs) to every ad unit at the precise moment of creation, removing human error entirely.

    • The Business Value: You achieve a 100% data match rate between your media reports and the client's CRM/GA4. You can prove exactly which creative drove revenue, protecting your retainer.

  • Build audiences on high quality factual data, not fragments.

    • The Scenario: Your client is desperate to build a "High Intent" retargeting segment, but your team’s tagging is inconsistent (e.g., one buyer tags prod=shoes, another tags product=footwear). The data signals are fragmented, resulting in small, low-quality audience pools.

    • The Wisely Fix: Wisely enforces a strict, unified taxonomy across all campaigns. This ensures that every media dollar spent captures a clean, consistent data signal.

    • The Business Value: You empower the client to build pristine first-party data assets. Better input means high-fidelity custom audiences, lower retargeting costs, and a massive increase in Customer Lifetime Value (LTV).

  • Standardize your agency’s language automatically.

    • The Scenario: You try to pull a global "Q4 Performance" report, but every buyer named their campaigns differently (e.g., "Q4_Promo" vs "Promo_Q4"). The data is a mess.

    • The Wisely Fix: Wisely enforces a strict naming convention template. Users fill in fields, and Wisely generates the name string automatically.

    • The Business Value: Instant global reporting. You can aggregate performance data across 50 accounts in seconds because the naming logic is identical everywhere.